At That Nerd Studio, our mission has always been to design and develop digital solutions that solve real problems. Over the years, we’ve worked with dozens of startups, entrepreneurs, and enterprise clients, helping them bring their visions to life. But alongside client work, we’ve always had one goal in mind—to give back to the community that inspires us.Today, we’re proud to unveil Pendown, our very first in-house product. Pendown isn’t just another SaaS tool. It’s a platform built with empathy—for freelancers, by a team that understands the daily grind of pitching, proposing, and trying to stand out in a crowded market. We created Pendown to make proposal writing faster, easier, and far more effective.
Why We Built Pendown
Having worked with a wide range of creatives, consultants, and solo entrepreneurs, we noticed a recurring theme: most freelancers are brilliant at their craft but struggle when it comes to selling that craft. Crafting the perfect proposal is one of the most crucial steps in converting prospects into clients, yet it’s also one of the most underestimated.
We’ve seen:
- Talented individuals lose projects because their proposals lacked clarity or structure.
- Great service providers undersell themselves due to poor formatting.
- Amazing ideas get buried under generic, uninspired copy.
We knew there had to be a better way. So we put our own design, development, and marketing teams together and created a tool that eliminates these obstacles.
What is Pendown?
Pendown is an intelligent, intuitive proposal creation platform tailored specifically for freelancers and small teams. It’s not just a document builder; it’s a conversion tool.
Here’s what sets Pendown apart:
1. AI-Powered Content Suggestions:
Whether you’re writing your first proposal or your hundredth, Pendown provides smart recommendations to elevate your copy. It learns from your style and enhances your messaging, helping you sound both professional and persuasive.
2. Effortless Proposal Generation Anytime:
Forget starting from scratch. With Pendown, just paste your project brief and choose your Upwork or regular mode—then AI instantly generates a polished proposal in under 3 minutes, tailored to your tone and optimized for freelance platforms
3. Conversion-Optimized Design:
Good design sells. Pendown proposals look polished and professional, with structured sections that highlight your value proposition, pricing, and timeline in a visually engaging way.
4. Save Time, Close More Deals:
Freelancers spend hours rewriting and tweaking proposals. With Pendown, that time is slashed in half. More importantly, the proposals you send out are built to convert—meaning more paid gigs, less hustle.
Designed to Grow with You
Pendown isn’t just for the beginner freelancer. It’s built to grow with you. Whether you’re a designer closing $500 gigs or a consultant quoting $5,000 projects, the tool adapts to your workflow.
We’ve even included features like:
-
1. AI Writes in Your Tone
Pendown turns your written brief into a polished proposal that sounds like you—not a robot.
-
2. Ready in Under 3 Minutes
From idea to send-ready proposal, it takes just minutes. No more formatting, no more overthinking.
-
3. Proven Hooks, Value Offers & CTAs
Pendown includes pre-inserted copy elements based on what works: powerful hooks, clear offers, and effective calls-to-action.
-
4. Built on Top-Performing Proposalse
Our AI is trained on real, winning proposals, so you’re never starting from scratch.
-
5. Proposal-Ready Stock Handled
From tone to structure, Pendown handles the hard part—selection, wording, and layout—so you can focus on the pitch.
We believe that every freelancer, regardless of industry or experience level, deserves a proposal tool that works as hard as they do.
Backed by That Nerd Studio
Pendown is proudly developed and maintained by That Nerd Studio. As a tech company that’s worked with brands in the US, UAE, UK, and beyond, we understand what makes a digital product successful.
Our product teams didn’t just build Pendown based on theory. We used real data, feedback from working freelancers, and insights from our agency experience to shape every feature.
We’re not just launching a tool—we’re launching a movement to empower the freelance community.
Launch Offer: Just $1 for Your First Two Months
To celebrate Pendown’s launch, we’re offering 90% off for our first 500 users. That means you can try out the full power of Pendown for just $1 for the first two months.This offer is available with a discount code: LOVEFROMSUNDAS
We believe in this product, and we want as many freelancers as possible to benefit from it without cost being a barrier.
What’s Next?
We’re already working on features like:
- Country-Based Legal Logic
- Feedback,Conflicts&E-Signatures
- Payment Milestones&Scope Control
- Auto Drafted From Project Berief
But what we’re most excited about is hearing from you. We want Pendown to evolve based on real-world feedback. Your success stories, your suggestions, your needs—those will shape Pendown’s future.
Join the Freelance Future
The freelance world is growing. More people than ever are choosing flexibility, freedom, and self-reliance. But with independence comes the challenge of being your own sales, marketing, and operations team.
Let Pendown handle your proposals, so you can focus on your craft.
[Try Pendown Now for $1][Read More on Pendown Blog]
Stay tuned for updates, new features, and more tools from That Nerd Studio. We’re just getting started.
