Asiga Guam — A Plant-Based Dessert and Coffee Shop
We Offered:
- Custom Website Design
- Mobile UX Optimization
- Content Writing & Brand Storytelling
- Responsive Design
- Innovative Technology
- Security and Reliability
Asiga Guam is a plant-based dessert shop in Hagåtña, Guam, serving dairy-free ice creams and locally roasted coffee. Their website didn’t reflect the care behind the brand. That’s where we stepped in.
The Challenge & Goals
Asiga is an indigenous CHamoru-owned café offering plant-based sweets and small-batch coffee in Guam. They use local ingredients like mango, banana, coconut, and raw honey collected from their own hives.
The name Asiga means “salt” in CHamoru, symbolizing the deep cultural roots and preservation that guide their work. Everything they serve is made in-house, with a focus on quality and sustainability.
The Problem vs. The Solution
Asiga’s previous website lacked identity and clarity. It didn’t speak to their story, didn’t support mobile users, and had no SEO framework.
Their goals were clear:
- Build a custom design that reflects their Guam-based brand
- Make it easier for tourists and locals to find the café
- Improve mobile responsiveness
- Make flavor updates and store info easy to manage
- Lay the groundwork for search engine visibility
Our Approach
Prototyping & Approval
We began with a Figma prototype that captured the proposed design, storytelling structure, and interactive elements. The client could explore the clickable prototype, review the navigation flow, and see how the brand’s personality would be reflected online. We implemented their feedback before moving to development.
Visual Storytelling
The new design puts storytelling and simplicity at the core. Calming colors drawn from Guam’s natural landscape and generous white space allow content to breathe. Typography, spacing, and visual hierarchy were chosen to feel as handcrafted as the products themselves. The “About” section was rebuilt to tell Asiga’s origin story with authenticity and heart.
Navigation & Technical Setup
We optimized the site for mobile performance, integrated schema for local business SEO, and created editable content blocks so the Asiga team can easily update flavors and announcements. The navigation was simplified, and a Google Maps integration was added to make the café easy to find. SEO-ready metadata, headings, and alt text were implemented to improve visibility for relevant searches.
What Changed
- Custom Website Design
- Mobile UX Optimization
- Content Writing & Brand Storytelling
- Responsive Design
- Innovative Technology
- Security and Reliability
