We began with a Figma prototype that captured the proposed design, storytelling structure, and interactive elements. The client could explore a clickable prototype, review the navigation flow, and see how the brand’s personality would translate online. Their feedback was implemented before moving into development.
The new design places storytelling and simplicity at its core. Calming colors drawn from the natural landscape, paired with generous white space, allow the content to breathe. Typography, spacing, and visual hierarchy were chosen to feel as handcrafted as the products themselves.
We optimized the site for mobile performance, integrated local business schema for SEO, and created editable content blocks that can be easily updated. Navigation was simplified, and a Google Maps integration was added to make the location easy to find. SEO-ready metadata, headings, and alt text were implemented to improve visibility in relevant searches.
