The former site had no soul—no sense of character or depth. It overlooked the devotion poured into the land, the science, and the ritual. It had to become more than a transaction.
The project began with a Figma prototype that defined the design, storytelling framework, and key interactions. This allowed the client to explore the navigation, experience the brand’s personality online, and provide feedback prior to development.
The redesigned experience centers on storytelling and clarity. Colors drawn from the natural landscape and ample white space give the content room to breathe. Typography, spacing, and hierarchy were selected to mirror the handcrafted nature of the products.
We improved mobile performance, implemented local business schema, and built editable content blocks for easy updates. The navigation was simplified, and a Google Maps integration was added for easier location access. SEO-ready metadata, headings, and alt text were applied to support relevant search visibility.
