The previous site lacked depth and identity. It didn’t convey the care behind the land, the science, or the ritual. It needed to become more than a checkout.
The process started with a Figma prototype that mapped the design system, storytelling structure, and interactive elements. Client feedback was gathered through the clickable prototype and implemented ahead of development.
The redesign prioritizes storytelling and clarity. A calming palette drawn from the natural landscape and generous white space supports a focused, breathable experience. Typography, spacing, and hierarchy reinforce the handcrafted nature of the products.
We optimized mobile performance, implemented local business schema, and created flexible content blocks for easy updates. The navigation was simplified, a Google Maps integration was added for accessibility, and SEO-ready metadata, headings, and alt text were applied to increase organic visibility.
