Their site wasn’t expressing the brand’s essence. The devotion to land, science, and ritual was missing. It needed to shift from transactions to storytelling.
We began with a Figma prototype that articulated the design vision, storytelling structure, and interactive details. The client navigated the clickable experience, reviewed the flow, and saw how the brand would live online—before we moved into development.
The new design is built around storytelling and simplicity. Gentle tones drawn from the natural landscape and open white space allow the content to breathe. Typography, spacing, and visual hierarchy were crafted to feel as handcrafted as the products themselves.
Mobile performance was optimized alongside local business schema integration for SEO. Editable content blocks allow for easy updates, while simplified navigation and Google Maps integration make the site easy to explore and locate. SEO-ready metadata, headings, and alt text were implemented to strengthen search visibility.
