The old site felt flat and transactional. It didn’t capture the devotion to the land, the science, or the ritual behind the product. It needed to evolve into something more meaningful.
We started with a Figma prototype outlining the design direction, narrative structure, and interactive components. The client reviewed the clickable prototype, navigational flow, and overall brand expression before we moved into development.
Storytelling and simplicity guide the new design. Colors inspired by the natural landscape and generous white space create a calm, breathable experience. Typography, spacing, and hierarchy reflect the handcrafted quality of the products.
The site was optimized for mobile performance, with local business schema integrated for SEO. Editable content blocks were created for easy updates, navigation was simplified, and Google Maps integration was added to improve discoverability. SEO-ready metadata, headings, and alt text were implemented to increase search visibility.
