European Beauty House
We Offered:
- Full Website Design & UI/UX
- Mobile Optimization
- Story-driven Copywriting
- SEO Foundations
- Booking & Shop Integration
- Ongoing Maintenance
European Beauty House is a boutique salon in Ballwin, Missouri, offering high-end hair, skin, nail, and lash services. The in-person experience is refined and personal. Their online presence wasn’t keeping up. We rebuilt it
The Challenge & Goals
European Beauty House was founded by Elena Smilkova, a salon owner from Bulgaria, and is co-run with her daughter Petia, a medical esthetician. They offer precision haircuts, coloring, skincare, laser treatments, and nail services in an atmosphere that feels both serene and sophisticated. This is not mass-market—it’s curated, ethical, and intentional by design.
The Problem vs. The Solution
The previous website didn’t match the brand’s elegance or clarity. It lacked structure, didn’t guide visitors toward booking, and failed to showcase the breadth of treatments available.
Their goals were clear:
- Build a custom design that reflects their Guam-based brand
- Make it easier for tourists and locals to find the café
- Improve mobile responsiveness
- Make flavor updates and store info easy to manage
- Lay the groundwork for search engine visibility
Our Approach
Prototyping & Approval
We began with a Figma prototype to present the new visual direction, booking flow, and service categorization. The client could navigate through the design as if it were live, allowing them to provide specific feedback before development. Once approved, we moved forward with build-out.
Visual Storytelling
We designed a site that lets the salon’s personality lead. Every page is polished, with staff photos that feel natural—not staged. Menus and service pages guide visitors smoothly from browsing to booking, and the copy reinforces the salon’s refined, personal atmosphere.
Navigation & Technical Setup
We prioritized speed and mobile usability. Booking, training info, services, and portfolio areas are clearly sectioned. Integration with the booking system ensures a seamless reservation process. Calls-to-action were embedded throughout, and SEO foundations—metadata, headings, and structured page architecture—were implemented for local search visibility.
What Changed
- Mobile-first design for seamless booking on any device
- Services section structured around bookings: hair, skin, nails, training, suite rentals
- Embedded portfolio to showcase real work
- Easy access to booking, packages, and rent-a-suite info
- SEO-optimized metadata, headings, and page structure
- Contact and location info placed prominently for local discovery
Ready for Your Own Transformation?
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