Royal Key Supply
We Offered:
- Website Design & UI/UX
- Mobile-First Optimization
- Copywriting with Industry Focus
- SEO Foundations
- Streamlined Navigation & Bulk Order Support
- Ongoing Site Maintenance
Royal Key Supply offers high-quality keys, remotes, tools, and training to professional locksmiths. The products are solid. The website didn’t make it obvious. We helped clarify.
The Challenge & Goals
Royal Key Supply serves the automotive locksmith industry, providing OEM, refurbished, and aftermarket keys. They supply cutting machines, transponder programmers, remotes, and in-person training. Based in Arlington, Texas, they offer bulk discounts, B2B access, and strong customer service.
The Problem vs. The Solution
The site had all the products and tools professionals needed but was hidden under an outdated design and unclear structure. Locksmiths needed to find parts by year, make, model—or request training or bulk quotes—quickly. The site didn’t deliver.
Their goals were clear:
- Build a custom design that reflects their Guam-based brand
- Make it easier for tourists and locals to find the café
- Improve mobile responsiveness
- Make flavor updates and store info easy to manage
- Lay the groundwork for search engine visibility
Our Approach
Prototyping & Approval
We started with a Figma prototype to map out the new product-focused structure, navigation, and filtering system. The prototype allowed the client to click through the layout, test the “Year, Make, Model” search flow, and preview the training and bulk order sections. After feedback and refinements, we moved into development.
Visual Storytelling
The design emphasized trust and professionalism. We created a structure that sells confidence: simplified category navigation with clear entry points—Keys, Remotes, Machines, Tools, Starter Kits, Training, Unlocking Services. Product descriptions were written with precision and authority, highlighting legitimacy and ease of purchase.
Navigation & Technical Setup
We implemented a “Year, Make, Model” filter for quick, accurate product selection. Training was positioned as a core offering with its own section. “Bulk Order Quote” and B2B portal were made visible to encourage dealer engagement. The SEO setup included clean URL structures, optimized metadata, and headings that reinforced their authority in the automotive locksmith market.
What Changed
- Desktop and mobile speed optimization for locksmiths in the field
- Layered navigation system by category, product type, or vehicle specs
- Training as a standalone offering with packages and consultation options
- CTAs for bulk orders and B2B partnerships placed prominently
- Seamless communication with visible policies, emails, and contact details
Ready for Your Own Transformation?
That Nerd Studio is here to help. Drop your details in the form below and let’s build something remarkable together.
