Sunbunn Athletica
We Offered:
- Website Design & UI/UX
- Mobile-first Optimization
- Sustainable Brand-Aligned Copy
- SEO Foundations
- Shopping & Product Experience Refinement
- Ongoing Maintenance
Sunbunn Athletica offers clean, conscious performance wear—stylish tops, shorts, leggings—made for the eco-aware athlete. Their product ethos is solid, but the online presence didn’t reflect it. We changed that.
The Challenge & Goals
Sunbunn Athletica is a sustainable activewear brand selling performance apparel for women and men. The apparel includes leggings, tops, shorts, hoodies—all designed with eco-friendly fabrics and thoughtful minimalism. The site highlights featured products like the “FitFlex Leggings,” “EcoFlex Tank,” and “5” ReviveFlex Shorts Lined.”
The Problem vs. The Solution
The storefront felt generic and didn’t reflect the sustainability commitment or active lifestyle focus. Shopping felt transactional instead of curated. The product catalog wasn’t easy to explore, and the brand’s environmental mission didn’t come through.
Their goals were clear:
- Build a custom design that reflects their Guam-based brand
- Make it easier for tourists and locals to find the café
- Improve mobile responsiveness
- Make flavor updates and store info easy to manage
- Lay the groundwork for search engine visibility
Our Approach
Prototyping & Approval
We began with a Figma prototype to present the refreshed layout, product organization, and brand tone. This interactive design allowed the client to experience the flow and aesthetics before development began. We refined it based on their feedback and proceeded once we had full approval.
Visual Storytelling
We stripped away unnecessary clutter and focused on the essentials—product, performance, and purpose. The navigation was reorganized to emphasize “Women,” “Men,” and “What’s New.” Product listings now feature clean layouts with clear names, prices, and calls to action, like “Shop Activewear.” Copy was rewritten to reflect the eco-conscious and performance-focused nature of the brand.
Navigation & Technical Setup
On the technical side, we optimized mobile load times, implemented SEO-friendly metadata, and improved site structure for search visibility. The design ensures a smooth shopping experience with curated collections and accessible featured products.
What Changed
- Clean, responsive design optimized for mobile
- Curated collections: Women, Men, What’s New
- Featured product sections with quick access to best sellers
- Eco-conscious brand language woven into copy
- SEO-ready metadata, titles, and structured headings
- Clear contact and affiliate information for community engagement
