T. Renee Smith
We Offered:
- Website Design & UI/UX Strategy
- Mobile-first Optimization
- Copy Refinement with Emotional Clarity
- SEO Foundations
- Interactive Program & Book Showcase
- Maintenance & Content Framework
T. Renee Smith builds legacy-driven women leaders. Her work spans coaching, speaking, books, and transformational programs. The site felt wide but shallow. We recentered it around her voice and mission.
The Challenge & Goals
T. Renee Smith leads a movement for high-achieving women who crave success without losing themselves. She has built national-stage programs, led campaigns for major clients, and authored books rooted in healing and leadership. Her programs—She Leads & She Loves, The CEO Life, and High Performance With Humanity—are designed to meet women at pivotal points in their personal and professional lives.
The Problem vs. The Solution
Her previous site spread her offerings too thin. It didn’t guide visitors toward the right program or reflect the emotional depth of her message. Every path had equal weight, which diluted the overall impact.
Their goals were clear:
- Build a custom design that reflects their Guam-based brand
- Make it easier for tourists and locals to find the café
- Improve mobile responsiveness
- Make flavor updates and store info easy to manage
- Lay the groundwork for search engine visibility
Our Approach
Prototyping & Approval
We began with a Figma prototype that mapped out the new homepage, program pathways, and content hierarchy. This gave the client a tangible view of how visitors would navigate her services. We gathered feedback, refined the layouts, and moved into development only after receiving full approval
Visual Storytelling
We started with her core message: leadership infused with heart. The homepage opens with a statement that connects instantly:
“What if you didn’t have to choose between success and self? You can lead boldly in business, stay soft in love, and live whole in who you are.” We then defined clear entry points—She Leads & She Loves, The CEO Life, and High Performance With Humanity—each positioned for a distinct transformation stage.
Navigation & Technical Setup
We structured the site so that blogs, quizzes, books, speaking, and lifestyle shop content fit into an intuitive content hierarchy. Interactive elements like quizzes and guided pathways were designed to turn passive visitors into engaged participants. SEO-ready headings, metadata, and organized program pages ensure discoverability
What Changed
- Mobile-first layout focused on clarity and ease
- Hero section that communicates transformation, not just offerings
- Defined program pipelines with quick-access pathways
- Quiz and call-to-action flows to guide visitors
- Program, book, speaking, and store modules—branded and organized
- SEO-ready metadata and heading structures for improved search ranking
Ready for Your Own Transformation?
That Nerd Studio is here to help. Drop your details in the form below and let’s build something remarkable together.
