The old site spoke in transactions, not in story. It missed the devotion to land, science, and ritual that defines the brand. It needed depth, character, and meaning.
We created a Figma prototype to define the design, narrative structure, and interactions. The client explored the clickable prototype, reviewed navigation flow, and provided feedback before development.
Storytelling and simplicity sit at the heart of the new design. Nature-inspired colors and generous white space create a clean, open layout. Typography, spacing, and hierarchy were designed to reflect the handcrafted quality of the products.
The site was optimized for mobile performance and structured for local SEO with schema integration. Editable content blocks enable easy updates, navigation was simplified, and Google Maps integration makes the location easy to find. SEO-ready metadata, headings, and alt text support improved visibility in relevant searches.
