Shopify Store Design Cost in the US (2025 Pricing Guide)

Designing a Shopify store in the US today doesn’t follow a one-size-fits-all price tag. Costs range based on your brand’s needs, number of products, and the level of customization you choose. Here’s what to expect in 2025 — and how That Nerd Studio’s packages fit into those ranges.

Shopify Monthly Subscription

Shopify subscription costs in the US start at $39/month for the Basic tier. The Shopify plan is $105/month, and Advanced is $399/month. For enterprise-level businesses, Shopify Plus starts around $2,300/month. Many US brands also use Shopify Payments to reduce transaction fees, which can save hundreds per month as sales scale.

Theme or Design Costs

If you go with a free or paid Shopify template (typically $0–$300) and set it up yourself, your costs stay low. But for a professionally designed store, you’ll pay more based on scope.At That Nerd Studio, our 2025 US packages are:

1. 1. Starter Shopify Store – $999:
   For up to 10 products, 5 pages, and 3 app integrations. Built on a premium Shopify 2.0 theme with customization to match your brand.
2. 2. Growth Shopify Store – $2,250:
   For
   For up to 30 products, 10 pages, and 6 app integrations. Includes custom Figma-based design, SEO setup, and advanced customization.
3. 3. Pro Shopify Store – $5,500:
   For
   For up to 100 products, 25 pages, and 10 app integrations. Fully custom design, advanced features, and enterprise-level performance optimization.

Custom Features, UX, and Scope

Custom functionality like complex filtering, subscriptions, or multi-page landing funnels increases the cost. With TNS packages, advanced features are built into the Growth and Pro plans — meaning you get them without surprise add-ons later.

1. 1. Starter Plan: Focuses on fast launch and essential features.
2. 2. Growth Plan: Adds flexibility for scaling brands with custom layouts and marketing tools.
3. 3. Pro Plan: Full enterprise-grade build with high-level custom features and advanced CRO considerations.

Apps, Maintenance, and Ongoing Work

Even after launch, you’ll likely spend on apps, updates, and SEO tweaks. Most US Shopify stores spend $50–$100/month on apps alone.

Our packages include pre-selected, high-impact apps for your needs:

1. 1. Starter: 3 apps included.
2. 2. Growth: 6 apps included.
3. 3. Pro: 10 premium apps included.

You’ll also need to budget for domain registration ($10–$30/year) and marketing support after launch.

Why That Nerd Studio (TNS) Offers Real Value

Going solo on this quest can be pricey if you don’t know how to manage costs. For a US-based brand like yours that wants clarity in budgeting, That Nerd Studio offers transparent, all-inclusive pricing.

Our packages include:

1. ✅ Custom homepage, product, and landing page design
2. ✅ Shopify 2.0 theme setup or custom build (Pro plan)
3. ✅ Shopify app integration (Klaviyo, reviews, upsells)
4. ✅ Mobile-first performance optimization
5. ✅ Full QA and post-launch support

We clearly define the scope upfront, so you don’t face unexpected bills for design tweaks or app setup after launch.

Shopify Store Design Cost in the U.S. (ft. That Nerd Studio)

How to Budget Smartly

1. ✅ Define your requirements early – number of products, pages, and special features.
2. ✅ Choose the package that fits your launch goals and growth plans
3. ✅ Ask for clear deliverables and revision limits
4. ✅ Factor in post-launch costs like apps, content updates, and CRO testing.

Final Thoughts

In the US, Shopify store design costs can be as low as a few hundred dollars for DIY templates — but for serious brands, investing in professional design and development ensures growth, conversions, and a long-term ROI. That Nerd Studio gives you both clarity and quality with every package.